Competitor pricing simulation

Simulate competitor pricing
across real customer journeys.

Jsonify Benchmark runs competitor quote flows across personas, locations, and conditions — extracting real pricing, package structures, bundling, and offer tiers.

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Why Benchmark exists

Some pricing can't be observed.
It has to be simulated.

Insurance premiums, loan rates, utility tariffs, and ISP plans aren't published on static pages.
They're generated dynamically — revealed only at the end of a quote flow.

Radar can't read them.
Only Benchmark can extract them.

Insurance

Premiums depend on age, location, claims history. The price only exists at the end of the form flow.

ISP & Utilities

Broadband prices vary by address. Energy tariffs depend on usage. Bundles depend on existing services.

Car rental

Rates shift by duration, pickup location, and season. Price only appears at checkout.

Financial products

Loan rates, mortgage offers, and credit products vary by profile. Only revealed after application flows.

What Benchmark simulates

Form-driven pricing intelligence.

Run thousands of competitor quote journeys simultaneously.

Benchmark navigates competitor quote flows exactly as a customer would — filling forms, selecting options, and completing journeys automatically.

Insurance quote flows

Simulate home, car, life, and health insurance journeys across carriers and markets. Capture premium, excess, and bundling structures.

ISP & broadband plans

Check broadband pricing by address, bundle configuration, and contract length across all providers simultaneously.

Car rental pricing

Benchmark competitor rental pricing across brands, durations, locations, and seasons. Capture add-ons, extras, and insurance upsells.

Utility & energy tariffs

Extract electricity, gas, and water tariffs across providers by region, consumption, and contract type at scale.

What your team receives

Structured pricing intelligence.

Benchmark delivers what pricing actuaries, strategy teams, and consultants actually need.

Structured datasets — not screenshots.

Benchmark — Insurance quote comparison
200 personas

Example benchmark result

Persona: Age 35 · Amsterdam · Home insurance · €250k coverage

Insurer Monthly Excess
Achmea Lowest €58 €200
Allianz €62 €150
Aegon €65 €100
Nationale-Nederlanden €71 €250

1 of 200 personas · 8 countries · 40 carriers

View all results →

Persona pricing table

Insurer Monthly Annual Excess
Achmea€58€696€200
Allianz€62€744€150
Aegon€65€780€100
NN Group€71€852€250

Offer structure breakdown

Achmea €58/mo
Allianz €62/mo
Aegon €65/mo
Base premium
Add-ons
Tax

Example deployments

Benchmark at scale.

European insurance benchmark

Multi-market quote simulation

Running thousands of quote flows across carriers and personas to extract premium, excess, and bundling structures.

8

Countries

40+

Carriers

200

Personas

DE · UK · FR · ES · IT · PT Home & auto Seasonal snapshots

Automotive rental benchmark

Cross-brand pricing comparison

Simulating rental journeys across brands, durations, locations, and seasonal windows — extracting real pricing structures.

6

Markets

9

Brands

7

Durations

DE · UK · FR · ES · IT · PT 19 city locations 3 seasonal snapshots

How it works

Run at scale. Extract the data you can't see.

Step 1

Define personas

Specify the customer profiles, markets, and competitors to simulate. We build the scenario matrix.

Step 2

Simulate quote flows

Data agents navigate competitor forms exactly as a customer would — filling fields, selecting options, and completing journeys automatically.

Step 3

Deliver structured data

Pricing datasets, persona benchmarks, and offer comparisons delivered to Excel, BI tools, or your data pipeline.

Industries

Best fit: form-driven pricing engines.

Benchmark works best where pricing is personalized, dynamic, and only accessible through interactive flows.

Two ways to understand your market

Switch product

Radar

Continuously monitors competitor activity across the public web.

reads pages · observes the market →

Currently viewing

Benchmark

Simulates competitor pricing scenarios across customer personas.

fills forms · simulates the market

Benchmark your competitors.

Preview how Benchmark would simulate competitor pricing in your market — runs instantly using demo data, no setup required.