Powered by Jsonify Benchmark

Benchmark broadband and
utility pricing by persona.

Simulate quote flows across ISPs and energy providers to extract plan pricing, bundle structures, and contract terms — across any market, at scale.

The problem

ISP and utility pricing is personalized. You can't see it without asking.

Broadband prices vary by address. Energy tariffs depend on usage. Bundle prices change by what services a customer already has. The only way to see real competitor pricing is to go through the quote flow yourself — at scale.

Address-dependent pricing means no single 'competitor price' exists

Bundle pricing only becomes clear after navigating the full quote journey

Contract terms, exit fees, and speed tier pricing are buried in quote flows

Manual quote collection can't keep up with frequent promotional changes

How Jsonify works

From raw web data to structured intelligence.

Extract

Collect from provider quote flows

Navigate broadband and energy quote flows as defined personas — entering postcodes, usage profiles, and existing service details.

Structure

Normalized plan datasets

Extract monthly prices, contract lengths, speed tiers, and bundle structures into a consistent, comparable format.

Insights

Plan & pricing intelligence

Compare how each provider prices across personas, postcodes, and contract types — and track changes over time.

Coverage

Broadband and energy, both covered.

ISP & Broadband

Fixed-line and mobile internet

Benchmark broadband plans, speed tiers, bundle pricing, and contract terms across residential and business ISPs.

Energy & Utilities

Electricity, gas & water

Track energy tariff pricing, standing charges, and switching incentives across suppliers and usage profiles.

What we track

Signals Jsonify extracts.

Every pricing variable that only surfaces after entering a real customer's details into a quote flow.

Plan pricing

Extract monthly costs for each plan tier — introductory offers, standard rates, and post-discount prices.

Bundle structures

Track how providers bundle broadband with TV, mobile, and landline — and the pricing implications of each combination.

Speed tiers

Benchmark download and upload speeds offered at each price point across residential and business plans.

Contract terms

Extract contract lengths, minimum terms, early exit fees, and price guarantee periods for each plan.

Energy tariffs

Track unit rates, standing charges, and fixed vs. variable tariff structures across energy suppliers.

Persona variation

Simulate the same quote across different postcodes and usage profiles to map how pricing varies geographically.

Example deployment

European ISP benchmark

12

Providers

60+

Personas

5

Countries

Weekly

Refresh cycle

What your team receives

Structured datasets — not screenshots.

Plan pricing dataset (provider × persona × price × terms)

Speed tier comparison table

Bundle structure analysis

Price change alerts

Contract term comparison export

Use cases

How teams use it.

Pricing: systematically benchmark competitor plans across postcodes and profiles

Product: understand how competitor bundle structures are evolving

Retention: identify where competitor pricing is undercutting you for at-risk segments

Market entry: map pricing across a new geography before launch

Regulatory: track how prices change across regulated utility products

See how Jsonify benchmarks ISP and utility pricing.

Preview a live broadband or energy benchmark — simulated across real provider quote flows.