Use cases Insurance Track competitor strategies and pricing insights
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Track competitor strategies and pricing insights

Uncover competitor strategies, product launches, and pricing trends — all monitored automatically without tedious manual checks

Lloyds Banking Group
AXA
Aviva
+ more sources

8+

Sources monitored

8+

Data fields extracted

Daily

Update cadence

Data sources

What insurance sources do we read?

We monitor a diverse range of sources to provide insights into competitor digital campaign strategies, new product features, and pricing models. Key sources include Lloyds, AXA, Aviva, Direct Line, and Insurance Times, ensuring a comprehensive view of the insurance landscape. By tracking these platforms, we gather valuable data on their latest offerings and marketing tactics.

Lloyds Banking Group AXA Aviva

Live embed

Structured dataset

What it finds

What insurance data does it find?

Our structured dataset includes critical columns such as Source, Provider, Plan Name, Monthly Premium, Deductible, Coverage Type, Rating, Last Updated, and Status. This normalized dataset allows for easy comparison and analysis of competitor offerings, making it simpler to identify trends and opportunities in the insurance market.

Source
Provider
Plan Name
Monthly Premium
Deductible
Coverage Type
Rating
Last Updated

Analysis

Understanding the insurance dataset

The dashboard features a variety of analytical widgets designed to visualize competitor activities effectively. Metrics like Total Competitor Campaigns Monitored, New Product Features Released, and Total Pricing Models Analyzed provide quick insights. Additionally, visualizations such as the Competitor Ad Spend Comparison bar chart and Digital Campaign Engagement Trends line chart help track performance and engagement over time.

When do we get insurance alerts?

You will receive alerts based on our enabled rule, ensuring you stay informed about significant changes in competitor strategies. With a single alert rule configured, you can customize notifications to capture the most relevant updates in the insurance sector, keeping you ahead of the competition.

View alert setup →

Where does insurance data go?

Our solution seamlessly integrates with various platforms, including API, Snowflake, and Email, allowing for efficient data sharing and reporting. With these integrations, you can easily access and analyze the monitoring data in your preferred environment, enhancing your ability to make informed decisions.

API Snowflake Email

FAQ

Frequently asked questions

Is Jsonify just a web scraping tool?
No. Jsonify delivers structured market intelligence, not raw HTML. The platform extracts, normalizes, and analyzes public data to produce clean, typed datasets ready for analysis.
How often is the data updated?
Update cadence depends on the monitoring workflow. Most use cases refresh daily or weekly. Alerts can be triggered in near-real-time when significant changes are detected.
What sources are covered for this use case?
We monitor a diverse range of sources to provide insights into competitor digital campaign strategies, new product features, and pricing models. Key sources include Lloyds, AXA, Aviva, Direct Line, an...
Where does the extracted data go?
Our solution seamlessly integrates with various platforms, including API, Snowflake, and Email, allowing for efficient data sharing and reporting. With these integrations, you can easily access and an...
Can I customize which data fields are extracted?
Yes. Every Jsonify deployment is configured to your specific requirements. You define which signals, fields, and geographies matter, and the pipeline is built around those parameters.

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Learn more: Insurance intelligence → How Benchmark works → Browse all use cases →

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